Trunk Club was looking to expand its offerings to Women's but we needed a place to start. Why not ask women directly what our product should aim to be?

We conducted and created documentation for:

  • Stakeholder Interviews
  • In-Person Interviews
  • Remote testing
  • Brainstorming sessions with stakeholders                   (paper prototyping, empathy mapping, etc)
  • Persona creation
  • Research plans and recruiting
  • Competitive Audits (UI/UX)
  • Card-sorting
  • Surveys

For more information visit Trunkclub.com

My role:

Product Designer and researcher. I worked with another product designer focusing in UI, PM and Developer.

 

Scope

We knew the scope of this delivery was a limited engagement, requiring a Waitlist page and on-boarding experience to be created.


The Discovery Process

We knew that TC for Women's already had several competitors in the market, and so we became versed on their experiences to have a better sense of pain points and opportunities. 

Review the competitive audit document here.

Also, getting alignment from the stakeholders on goals and success metrics was important.

Review the stakeholder interviews document here.

 

The UX Process

By the time the design team was brought into this project, we had several stylists and Women on-trial using the service.

The design team used their profile information to create 2 rough personas: Charlotte and Ellen and then create empathy maps around these.

 

User interviews

Further validation came from recruiting users close to the initial rough personas we had created.

Jenn's interview is transcribed here. 

 

MOre UX - touchpoints (rough journey), permissions and surveys

Having a sense of the touch points, starts to address the experiences we should build around them. This is how we started.

Touch points for the experience and recommendations on where to capture information

Touch points for the experience and recommendations on where to capture information

 

Dividing and conquering the work between the marketing and product teams

 
User permissions for the mobile app

User permissions for the mobile app

On-boarding style archetypes survey aimed to get information from the stylists on what kind of "styles" to show during onboarding, to collect meaning information on taste and personality.

On-boarding style archetypes survey aimed to get information from the stylists on what kind of "styles" to show during onboarding, to collect meaning information on taste and personality.

 

wireframing

The design team tends to use gorilla testing, by setting up prototypes and showing some of the screens and flows to our coworkers.

It allows us to validate our assumptions and continue working for the user in mind as intended.

The working prototype can be found here.

UI

After exploring a couple of treatments it came down to implementation for onboarding. The team decided to 

Desktop

Mobile