"A redesign that brings interaction to viewers of all ages"
Since I first graduated from school, I've iterated on my website several times. The driving force been to update the work, so that my design sensibility is represented according to my growth. The Kids Thirteen site is the exception. I still feel it speaks a lot about my design choices and how I approach risks (although not all of them pay off). I'm happy to say, I was able to walk out away with a project I still look back to for inspiration.
We conducted and created documentation for:
- Competitive Audits (UI/UX)
- Brand Audits
- Logo Design
- Icon Design
- Website Design
- Collateral
Visit Kids Thirteen for more information.
My role:
UI/UX designer for the site.
Scope
This project took 3-months to complete.
The Discovery Process
There was a clear need for the redesign to happen at this time: the HTML template used had reached its UX limit.
The UX Process
This website was created two years after after the first iPhone was released, Flash was still considered attractive for websites and logic flows and wireframes were the results of meetings, napkin sketches or Photoshop layers.
Brand
At the time, Kids Thirteen wanted to align with the look and feel PBS (the parent brand), had created in the digital space. They had a 3-d cube world theme for all their properties, that inspired a sense of depth and space, very close to their educational programming.
UI
Once we took on those assets, we never looked back. The building blocks helped us create an immersive experience with video and elements that will bring interaction to life.